Luminé
From local aesthetic center to a brand built to expand.
Luminé had grown, but its identity still communicated like a local aesthetic center. The rebrand turned a treatment-led offer into a holistic wellness brand, bringing aesthetics, technology, health and confidence together in one recognizable system. From the physical space and product to the digital experience and content, every touchpoint was designed to build coherence, elevate perceived value and give Luminé a brand ready to expand.
The brand challenge
The brand had grown, but its identity still spoke like a local aesthetic center.
Identity decisions
An integrated wellness system brings aesthetics, technology and health together across the space, product and digital experience.
Is your brand living up to what you’re building?
If the business has moved forward and the brand hasn’t — or you need clarity to build it right from the start — let’s talk.
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