Georgina Ramezzana

Luminé

From local aesthetic center to a brand built to expand.

Luminé had grown, but its identity still communicated like a local aesthetic center. The rebrand turned a treatment-led offer into a holistic wellness brand, bringing aesthetics, technology, health and confidence together in one recognizable system. From the physical space and product to the digital experience and content, every touchpoint was designed to build coherence, elevate perceived value and give Luminé a brand ready to expand.

Sector
Wellness · Beauty
Scope
Brand Strategy · Rebranding · Creative Direction · Visual Identity

Is your brand living up to what you’re building?

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